About Mohamed Khalifa
I am a passionate photographer in love with talking to the senses, my latest venture being; taste, invoking that of the viewers.
Education
Currently based in Cairo, I completed my studies at The New York Institute of Photography and have been shooting ever since. For 20 years I have built a portfolio, featuring both commercial and editorial fashion, product and landscape photography. Most recently my passion for food enables a new area of exploration and growth.
Work
My practice is backed by years of experience in both Marketing and Advertising. Understanding the signifiers that allow a photo to visually deliver certain objectives comes naturally.
While many the food shots are styled by myself, I value collaboration with industry specialists depending on the nature of the job.